Books for Company: Guest Post + Giveaway

Thank you Victoria for this awesome post. I appreciate indie authors so much and this guest post is really interesting to me and definitely agree that authors are now needed to interact with their readers.

The State of Indie Publishing

by Victoria Danann

Last month I was the featured author at the first ever Indie Romance Convention where I was privileged to give the keynote speech on opening night and moderate a panel discussion for authors on Indie marketing.
The Indie Rom con is a convention with separate events (workshops, panels) for authors and readers. I didn’t attend any of the reader events because the con organizer had me busy working with other authors. During those exchanges I was able to discern a lot about the current state of affairs.
First, as I’m sure you’re aware, Independent Publishing includes a variety of approaches to book distribution such as self-publishing, small press, and independent imprint digital. I don’t usually cite my own case because it’s unique. When I began publishing my works of fiction, I did so under 7th House Publishing, which is a small press and was owned by me at the time. For about fifteen years its focus had been strictly calendars, planners, New Age niche books, and sidelines.
As a person who began as owner/operator of a small publishing company, I was fortunate to have many of the skills necessary to running an Indie fiction business before I began writing the fiction I would sell. For the vast majority of Indie authors, that equation is the other way around.
In other words I was familiar with marketing principles, time management, and had acquired useful tech skills so that I can manage my own website, do my own graphics (including covers), and format my books for publication in various e-versions.
Not every Indie author has or is going to want to acquire that specific skill set, but that’s okay. There are people who can be hired to perform those tasks. What every Indie author does need to understand is that an independent writing career is not only a business, it’s an entrepreneurial business. It’s a leap for risk takers and scramblers.
If the voice in your head says, “But I just want to write,” Indie publishing is not for you. Sadly, there may not be any place for you because, while traditional publishing may survive in some form, the days of authors contributing nothing more than manuscripts are over. Even big names are now expected to spend time on social media and engage readers, contribute earnings to various promotions, and participate in marketing activities where their predecessors were simply left alone.
For a time traditional publishing tried to deny that the gate was open for good. For four hundred years nothing much changed in the world of publishing, but the Kindle created a revolution that upended the stranglehold the New York gatekeepers had over which things did or did not get published. Don’t get me wrong. I understand investing. The people who are putting up the money get to say how it’s used, where, when, and why. I have no problem with that. It’s only right.
On the other hand, there’s something truly noble about having a global forum that allows anyone with something to say to put it out there and let the reading public – rather than book investors – decide what they want to read.
As to the fate of traditional publishing, let me paraphrase Mark Coker of Smashwords. “They’re like the Titanic. They know they’re going to sink, but they’re too big to turn. All they can do is brace and wait for impact. “
Meanwhile, a lot of authors like myself are benefitting from a readership with whom contact would have been possible. My books would never have been published – too different, too much of a risk. So I owe Amazon a lot. If they dropped the props that are holding traditional publishing up, so that we were on a level playing field with those authors, I would owe them even more. (Are you listening, Amazon? We, Indies, are your future.)
Next year the Indie Rom Con will be held in Nashville next year, September 11-14 with outstanding small events for both authors and readers. http://indieromancecon.com/